ABSTRACT This article is devoted to the problems of education as a factor for improving the competitive environment in the processes of global development. It focuses on the problems of higher education and technology development. The paper argues for the need for basic guidelines for understanding and practicing global education, and also as a pedagogical tool to help establish approaches to global education where they do not exist and to enrich existing ones. The content of these basic guidelines has been constructed taking into account existing practices and relationships in educational service development. There is an opportunity to discuss particular aspects of global education as the Global Education Guidelines reflect the perspectives of many stakeholders. It has also been a challenge and at the same time an enriching process to incorporate different and often opposing views into the proposed guidelines.