This article explores the phonostylistic language tools and strategies in-depth in relation to culture, linguistic history, and the perception of their fundamental particular qualities. Examples drawn from Russian and English literary works serve as illustrations for the theoretical material.A number of problems relating to the sound organization of a text, their use by writers of works of art, can be resolved by analyzing the phonostylistic means and how they function in a fiction text. Any fiction writing serves a communication purpose, so an author needs to use specific phonostylistic techniques to grab the reader's attention and evoke a specific emotional response. Similar phonostylistic devices may cause readers to see a text differently.In this article, the authors made an attempt to examine in detail the phono-stylistic language means and techniques of literary texts from the standpoint of culture, the history of the language and the perception of their main specific properties. The theoretical material is illustrated with examples from Russian and English fiction.