Linguistic and cultural study of the language of advertising (on the material of the English and Karakalpak languages)

{"references": ["1.Encyclopedia Britannica, Inc. 1984. The New Encyclopedia Britannica. 15th ed. Chicago: William Benton Publisher.", "2.Russell J., Thomas W., Lane R. 1996. Kleppner's Advertising Procedure. 13th ed. Prentice-Hall International, Inc., A Simon & Schuster Company.", "3.Vestergaard T., Schroder K. The Language of Advertising. Blackwell Publishers Ltd., 1985.", "4.Wells W. & Burnett J. & Moriarty S. Advertising: Principles & Practice. New Jersey: PrenticeHall, 1989.", "5.Leech G.N. English in Advertising: A Linguistic Study of Advertising in Great Britain. London, Longman, 1966."]}

Translation of advertising today is singled out as a completely separate area of translator's activity, which requires from a specialist not only an ideal knowledge of the stylistic subtleties and cultural nuances of Karakalpak and English languages, but also a clear understanding of the consumers' psychology.

Related Organizations

Karakalpak State University
Uzbekistan

Keywords

linguacultural, advertising, study, original, commercials, stereotypes, phenomenology.

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