Aim of the research is to develop a new innovative model of developing agrarian enterprises, which will make possible to increase their competitiveness at the expense of implementing modern technologies, types of produce, methods of management, strategy of development. The methodology of forming the innovative model of development at agrarian enterprises considered two types of analyses (internal and external) and included the following stages: analysis of the existing situation; analysis of the external environment; formation and selection of the optimal development strategy; implementation of the selected strategy; monitoring over the process of implementing the strategy. Novelty is determined by the implementation of the process of greening the agricultural production in the context of applying alternative management systems, in which agrarian enterprises are considered as the economic-ecological system, which is based on rational and ecologically grounded methods of production, by providing the quality of the produce and raw material, production efficiency as well as the minimal impact on the environment and production efficiency.