The fast changing business environment and tough global competition, small and medium enterprises are finding it difficult to function at optimum level. Today, social media has become the new phenomenon that has changed how the small and medium enterprises or business environment operates. Small and Medium Enterprises are able to gain access to resources that were otherwise not available to them. The introduction of social media in small and medium provides the direct tools to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers and also consumer attitudes and decision making. Therefore, the study investigates the impact of social media on the brand image of Small and Medium Enterprises. To achieve the objective of the study, a purposive sampling technique was used to select from the targeted population. A closed-ended questionnaires will be distributed to obtain primary data information from the respondents. The analysis of the data will be based on quantitative research method and descriptive statistics using SPSS software application. The findings of this study revealed that, the small and medium enterprises use social media application as a marketing tool for the branding and marketing of their products. However, the nature and structure of their small and medium enterprises affect the recruiting of professional to handle social media platforms of the business.