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: In the last three decades, the Brazilian rural space has undergone several transformations. This action sparked debates around the relationship between State, space and Rural Development, providing new ways to reflect the prism of sustainability in particular, with regard to public policies implemented in family farming. This fact was reintered in 1995, when the National Program for Strengthening Family Agriculture (PRONAF) emerged, aimed at increasing income and improving the quality of life of small producers. After 25 years of execution, there is no longer any doubt about the scope of the program, as it has extended considerably throughout the national territory, in terms of credit, with the development of specificities, such as the Agroamigo methodology in Northeast Brazil. Agroamigo, an exclusive methodology of Northeast Bank (BNB), has a different model from that offered by most bank branches, with a service concept focused on the Microcredit Advisor. This, in addition to allowing an increase in income, reduces gender inequalities in rural areas and conditions the development of new activities in the countryside, with a non-agricultural trend.