Abstract: Innovation and digitisation are crucial in driving better firm performance and sustainability. Innovation involves creating new products, processes, or services that offer value to customers, while digitisation involves converting analogue information into digital format. By embracing innovation and digitisation, companies can improve their efficiency, increase transparency, and reduce costs. The results show that these concepts can contribute to sustainability by reducing waste, increasing energy efficiency, and improving access to information and transparency. We conclude that companies committed to innovation and digitisation are more likely to remain competitive and sustain their growth while contributing to a more sustainable future.