Abstract: Characterized as an unconventional food plant (UFP – PANC in Portuguese), with underutilization in Brazilian cuisine, but with great potential due to its dense nutritional composition in proteins, vitamins and minerals, the Ora-pro-nobis plant presents itself as an income alternative for small producers. rural. The objective of the research was to evaluate economic aspects arising from the production of Ora-pro-nobis in family farming. Methodologically, this is applied research, of an exploratory-descriptive nature, with a qualitative, bibliographic, documentary, non-participant approach, with non-probabilistic, intentional and convenience sampling. The scope of the research is limited to the sample composed of six Reference Units producing Ora-pro-nóbis. The results point out that this is a profitable economic activity with guaranteed sale of all production, presenting itself, therefore, as a viable income alternative for small plots of land.