One of the current problems is the language culture of society, particularly among young professionals. Today, language fluency is particularly relevant and important for personal development, especially for those who use words as the main tool of their profession. When a person at a high level possesses all the richness of language, one has a powerful means of influencing other members of society. Correct, standardized speech can ensure the speed of mutual understanding between the participants of communication. In the period of the formation of a new democratic European society, and the reform of secondary and higher education, the issue of language training of specialists becomes important and relevant. Recently, the quality of language training of specialists is particularly relevant and important for the development of a specific person, as well as for the image of higher education institutions. Therefore, a higher school, taking care of the quality of language training as a component of the image of higher education institutions, should, first of all, take care of proper teaching of the Ukrainian language.