A subset of parents involved in their children's education in the private sector is causing frustration for school principals. A survey conducted and distributed by Attain magazine, published by the Association of Independent Preparatory Schools (IAPS), found that "the vast majority" of principals in paid primary schools described the unrealistic demands of parents as "a vast majority". This ranked higher than paperwork, changes in government policy, and overall workload. Some parents said that they approach their children's education with the logic of "the customer buys the product". When writing blogs, newsletters or essays, school administrators often find themselves trying to comfort overly anxious or overly ambitious parents. Independent school sectors, but most of these parents have a reasonable approach. They come from a perspective that the school knows best and tend to be supportive and understand the mutual trust connection that exists between the two parties. Besides the hasty response, she argues, close parent involvement is often a good thing. However, because fee-paying parents "make a clear commitment" to the importance of education, it is imperative that independent schools place a significant emphasis on effective communication, as he explains. It is not because people in the public sector have no ambition. But as there are fewer students in each classroom and fewer students in the private sector overall, we need to do more to be accessible. When we talk to parents, we always tell them not to call the police the first time they hear it. Horton agrees that paying parents expect a much more direct route to trainers (and indeed to managers in the hierarchy). Private schools often have smaller pastoral groups, making it easy to form intimate bonds. According to Horton, teachers need to make themselves available to parents electronically. He also warns that the emphasis on fast approaching emails has reached a point where the time it takes to reply to an email has a significant impact on how a teacher is viewed.