Privacy Literacy and Digital Media Literacy: Can Digital Media Literacy be used in protecting user’s online privacy? Abstract In today’s digital media landscape, the key aspects of media literacy need to be elaborated according to current forms of communication. With this growing media environment, media literacy must deal and talk about multiple literacies that could cater the risks associated with digital media as well. The growing use of technology and tracking of personal information has raised privacy concerns of people. In a society where state regulations are weak or absent, the key aspects of privacy literacy and digital media literacy are quite helpful in making users autonomous. By emphasizing the inclusion of key aspects of privacy literacy in digital media literacy, this article is focused on making an individual autonomous and protected in this ever expanding online world where private information is becoming a commodity. Digital media literacy is a skill based approach that help to analyse and understand broader codes and convention and deals with developing knowledge structures of individual. So including key aspects of privacy literacy like the understanding of personal data, analysing benefits and risks of sharing information online and conscious communication can strengthen both the individual and media literacy education.