The present Industrial Revolution 4.0 will impact many aspects of human functioning. Companies in the sector must develop staff industry 4.0 knowledge and proficiency. Knowledge, abilities, and values found in human capital can be exploited to gain a competitive advantage. Strengthening digital culture is one of the elements that is thought to promote Telkom Group’s digital transformation, which is now taking place as it transitions from a telecom firm to a digital telco. The company’s corporate culture has an impact on how well its personnel perform. Performance among employees can be raised through a flexible and supportive business culture. SPSS 26 was used to process the quantitative research approach used in this study. The outcomes have a favorable and considerable impact on staff productivity and human capital preparation in the 4.0 era.