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THE PROSPECTS AND ATTRACTIVENESS OF ART MANAGEMENT AS A PROFESSION

Authors: Saruar N.; Kaliyeva L.;

THE PROSPECTS AND ATTRACTIVENESS OF ART MANAGEMENT AS A PROFESSION

Abstract

Abstract The article discusses the advantages and features of the profession of art management as the most important mechanism that regulates and provides a management system in the field of culture and art, aimed at solving the problems of preserving and developing artistic creativity; augmentation of aesthetic, educational, cultural, educational, spiritual, moral and patriotic values; creation, presentation and promotion of a cultural product. The features of this profession are studied in various directions, closely related to art and business. In addition, the author presents an assessment of the demand for this profession in the labor market. Аннотация В статье рассматриваются преимущества и особенности профессии арт-менеджмент как важнейшего механизма, регулирующего и обеспечивающего систему управления в сфере культуры и искусства, направленную на решение задач сохранения и развития художественного творчества; приумножения эстетических, образовательных, культурно-просветительских, духовно-нравственных и патриотических ценностей; создания, презентации и продвижения культурного продукта. Исследуются особенности данной профессии в различных направлениях, тесно связанных с искусством и бизнесом. Кроме того, автор представляет оценку востребованности данной профессии на рынке труда.

Список литературы: 1. SCRUM Революционный метод управления проектами / Джефф Сазерленд; перевод на русский язык, издание на русском языке, оформление – ООО «Манн, Иванов и Фербер», 2016. – 246 стр. 2. Все о музыкальном бизнесе / Дональд Пассман: перевод с англ. – М. Альпина Бизнес Букс, 2009. – 420 стр. 3. Personal Development all in one for Dummies / Rhena Branch, Mike Bryant, Kate Burton, Peter Mabbutt, Jeni Mumford, Romilla Ready, and Bob Willson; - «John Wiley & Sons, Ltd», 2007. - 552 pages.

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Культура - это сочетание людских знаний, убеждений и норм поведения, которые мы перенимаем, а затем передаем будущим поколениям. Арт-менеджмент - это построение равновесия между творчеством и бизнесом, определение компромиссов между бесценным искусством и адекватной рыночной ценой. Медиапространство - это электронная окружающая среда, сплетение социальных сетей, аудио ресурсов, зрительных образов, средоточие современных цифровых платформ и площадок, теле-радио и киноиндустрия, PR (PR, от англ. public relations — «связи с общественностью») - это направление, которое управляет всеми внешними коммуникациями компании. Маркетинг - организационная функция и совокупность процессов создания, продвижения и предоставления продукта или услуги покупателям и управление взаимоотношениями с ними с выгодой для организации. Более кратко, маркетинг — деятельность, направленная на удовлетворение рыночных потребностей с целью извлечения прибыли, Culture is a combination of human knowledge, beliefs and norms of behavior that we adopt and then pass on to future generations. Art management is building a balance between creativity and business, determining compromises between priceless art and an adequate market price. Media space is an electronic environment, a plexus of social networks, audio resources, visual images, the focus of modern digital platforms and platforms, television, radio and film industry, PR (PR, from the English public relations - "public relations") is a direction, which manages all external communications of the company. Marketing is an organizational function and set of processes of creating, promoting and providing a product or service to customers and managing relationships with them for the benefit of the organization. More briefly, marketing is an activity aimed at satisfying market needs in order to make a profit

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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