The subject of the research is the theoretical and practical foundations of the study of key strategies and main strategic directions for exporting enterprises to enter foreign markets. The aim of the research is to determine the main strategies for entering the enterprise into international markets, namely direct, indirect export and production abroad, with the help of which the goals of the development of exporting enterprises in the international sphere are achieved. Research methods. When writing the article, a system of scientific research methods was used, such as analysis and synthesis, comparative analysis and complex analysis. Results of the investigation. Because of writing the article, it was determined that modern business activities in the foreign market require the use of new methods for conducting foreign economic activity and ensuring its effective management. It has been established that the organization of the international activity of an enterprise involves the choice of a way to enter foreign markets, depending on the purpose of the enterprise, the scale of activity, the nature of the product and intentions to control sales. It has been determined that among the main strategies for enterprises to enter foreign markets there are indirect exports, direct exports, an assembly plant and joint ventures. Scope of the results. International economy, foreign economic activity, international trade, entrepreneurship and business. Conclusions. Because of writing the article, it was found that foreign economic activity contributes to the development of promising areas of export potential. Export operations, as an integral part of foreign operations, are the most important source of state profit. Achieving maximum efficiency in export operations and maximizing profits is possible only with the use of knowledge and experience accumulated over a long period. It has been established that a necessary condition for the successful conduct of export operations is the analysis of their effectiveness in order to establish the most optimal export structure and make informed management decisions. It is determined that the export income of the enterprise from the export of goods is the foreign exchange earnings received on the current account of the enterprise.