The relevance of the research is determined by the need to study the consciousness of future specialists to predict the success of their professional activities, as well as the improvement of educational technologies. The article substantiates the innovative nature of using the methods of experimental psychosemantics to study the everyday consciousness of a person, taking into account professional orientation. Using the method of private role semantic differential, it becomes possible to identify an individual system of meanings that reflects the attitude of the subject to various aspects of the surrounding world. The psychosemantic method is highly informative and adequate for studying the ordinary consciousness of a person; it allows predicting the behavior of a person in specific situations. The purpose of this scientific article is to study the everyday consciousness of students at Stavropol State Agrarian University, studying in the direction of "Service" and "Tourism". The article provides a comparative analysis of the results of an experimental psychological study of the image of a tourist in the everyday consciousness of students in various fields of study. The basic constructs of everyday consciousness of students in the field of service and tourism are revealed, through which they perceive the image of a tourist. Students studying in the direction of "Service" perceive the image of a tourist through the following constructs "Communicability-non-communicativeness", "Conflict-non-conflict", and students studying in the direction of "Tourism" – through the constructs "Organization-disorganization" and "Individualism-conformism". The novelty and innovative nature of the research is reflected in the use of the possibilities of the private role semantic differential method to study the everyday consciousness of students of an agrarian university.

Originally published in https://ruservices.rgutspubl.org/index.php/1/article/view/258