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Vannamei shrimp farming on a mini-scale plastic pond ("busmetik") in Pasuruan Regency has been implemented since 2015. This study aims to analyze financial feasibility and potential for busmetik development in this region. The research was conducted in three sub-districts with a population of 120 farmers. Sample was determined by simple random sampling and 37 farmers were selected. Data collected through interviews, and analyzed by financial feasibility and SWOT. The results showed that busmetik vannamei shrimp farming in Pasuruan Regency was feasible to be developed based on investment criteria: R/C and B/C greater than one, short payback period, BEP price and production lower than real price and production, positive NPV, and IRR is higher than bank interest rate. Sensitivity analysis on the decline in production and prices by 20% resulted in the conclusion that this business is just feasible. Analysis of internal factors (IFE) and external factors (EFE) resulted in six strategies for developing vannamei shrimp farming business with busmetik technology. Those strategies were to classify product sizes based on quality; increase production volume with optimal land use; integrated production management; product differentiation; training program planning; and work with third parties for assistance. Government and investors can promote the business by supporting financing, providing integrated production management training in order to increase production and income of farmers.