On-farm demonstration events are used as a peer-to-peer learning approach (Cooreman et al., 2018) to reach agricultural objectives such as technology adoption, farm practice change, capacity enhancement and shifting to sustainable farming systems (Ingram et al., 2018). In H2020 project NEFERTITI, a network of demonstration hubs is set up to facilitate knowledge exchange between agricultural actors, boost innovation uptake and improve peer-to-peer learning with the goal to contribute to a more competitive, sustainable and climate-smart agriculture in Europe. Thematic demonstration networks are set up around 10 innovation areas, each consisting of 4 or 5 regional demonstration hubs, totalling 45 hubs in 17 European countries.