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Article . 2013
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ETHICAL ISSUES IN INTERNATIONAL MARKETING

Authors: Jagdish R. Deshmukh & Dr. Prakash N. Somalkar;

ETHICAL ISSUES IN INTERNATIONAL MARKETING

Abstract

ndividual companies further commit themselves to their own ethical standards as embodied in a code of ethics which lays down standards for employees and for the company as a whole in business dealings. Still other companies have built up reputations for ethical behavior without recourse to published codes of good practice. By strengthening the role played by the developing countries in international trade, the globalization of the economy has also encouraged greater awareness of the commercial importance of the respect or non respect of basic standards relating to human rights. It is no longer possible for the developing countries that want to increase or maintain their penetration of the markets of industrialized countries to ignore the existence of various kinds of pressure existing in this sphere

Keywords

Globalization, International Trade, Industrial Culture, Ethical System, Cultural Environment.

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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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