The threat of climate change and increasing demands for water have placed immense pressure on water utilities. Hence, it has become important for water utilities to foster innovativeness within their organizations to improve their performance. This research has used a qualitative approach, and primary data was collected through focus group discussions. The findings propose a model of organizational innovativeness for service delivery in water utilities across Australia. The model consists of 16 influencing factors and five measuring factors of innovativeness for service delivery in water utilities across Australia. This model can help to drive innovativeness in water utilities.