Nowadays, the world economy is experiencing a decline, one of which is affected by the agricultural sector. The welfare of farmers is questioned, especially in Indonesia, where there are already many paddy fields but still farmers who are not prosperous. There are several factors that affect the level of welfare of these farmers. Therefore, this study analyzes the factors that influence the farmer's exchange rate (NTP) for large chilies in Kalipare Village, Malang Regency. This research was conducted directly. This research method uses saturated sampling technique with multiple linear regression analysis tool. The results of this study indicate that the factors that affect Farmer's Exchange Rate (NTP) are planted area, producer, seed price and production.