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CROSS-CULTURAL RELATIONS AND BUSINESS CULTURE IN GEORGIA

Authors: GASVIANI, Bondo;

CROSS-CULTURAL RELATIONS AND BUSINESS CULTURE IN GEORGIA

Abstract

{"references": ["1.\tAlder, N.J. (1983), \"A typology of management studies involving culture,\" Journal of International Business Studies, Fall, 29-47", "2.\tAjiferuke, M. and Boddewyn, J. (1970), \"Culture\" and other explanatory variables in comparative management studies,\" Academy of Management Journal, 13, 153-163", "3.\tBhagat, R. and Mc Quaid S. (1982), \"Role of subjective culture in organizations: A review and directions for future research,\" Journal of Applied Psychology Monography, 67(5), 653-685", "4.\tGeorgian Journal, (2011). Business Etiquette and Customs in Georgia. https://georgianjournal.ge/- business/6469-business-etiquette-and-customs-in-georgia-.html", "5.\tHofstede, G. (1980), Culture's Consequences: International Differences in Work Related Values, Be- verly Hills/London: Sage, Volume: 4 issue: 4, page(s): 390-391. https://doi.org/10.1177/0170840- 68300400409", "6.\tHofstede, G (1984), Culture's Consequences (abridged edition), Beverly Hills/London and New Delhi: Sage, Volume: 5 issue: 4, page(s): 379-380. https://doi.org/10.1177/017084068400500423", "7.\tKutateladze M (2015). Cultural Values and Georgian Society in Business Communication. Journal in Humanities; Volume 4, Issue 2, 35\u201337. https://doi.org/10.31578/sjh.v4i2.322", "8.\tLowe S., Purchase S. and de Lurdes Veludo M. Business relationships: cross-cultural analysis. Proceedings of the 18th IMP-conference. Perth, Australia. 2002 https://www.researchgate.net/publication/255661755_Business_relationships_cross-cultural_analysis", "9.\tSmircich, L. (1983), \"concepts of culture and organizational analysis,\" Administrative Science Quarterly, 28, 339-358", "10.\tTrompenaars, F. & Hampden-Turner Ch. (1994), Riding the Waves of Culture \u2013 Understanding Diversity in Global Business, London, Nicholas Brealey Publishing (1997). https://www.academia.edu/6693076/Riding_The_Waves_Of_Culture_by_Trompenaars", "11.\tTse, D., Lee, K., Vertinsky, I. and Wehrung, D. (1988), \"Does Culture Matter? A Cross Cultural Study of Executives' Choice, Decisiveness, and Rick Adjustment in International Marketing.\" Journal of Marketing, 52(4), 81 -95", "12.\tWikipedia Geert Hofstede. (2022, May 4). In Wikipedia. https://en.wikipedia.org/wiki/Geert_Hofstede"]}

ABSTRACT. The present study "Cross-cultural relations and business Culture in Georgia" is dedicated to the Analysis of specifics of Georgian business culture according to the several characteristics of the value factors compiled by Geert Hofstede (1980, 1984) and Fons Trompenaars (1994). Prepared questionnaires related to the main characteristics of the culture (Power distance, individualism / collectivism, uncertainty avoidance rate, masculinity / femininity, universalism - particularism, neutral / emotional, specific (special) / diffuse, achievement and ascription culture and Time Attitude) Selective interviews were conducted with up to 50 respondents who were foreign nationals and owned a business or were employed in the Georgian labor market. As a result of the research, the peculiarities of the Georgian business-cultural phenomenon have been identified, which foreign entrepreneurs must take into account in order to effectively operate in the mentioned market. The conclusions and recommendations will help all those who are interested in doing business in Georgia and will facilitate the effective implementation of business communications in the country

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Keywords

Business Negotiation, Culture, Cross-Culture, International Business, Business-Communication

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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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