{"references": ["[1]\t2016 Annual Survey of Philippine Business and Industry (ASPBI) - Accommodation and Food Service Activities Sector For All Establishments: Final Results. (2018). Retrieved from https://psa.gov.ph/content/2016-annual-survey-philippine-business-and-industry-aspbi-accommodation-and-food-service-0.", "[2]\tAceron, R.M. (2015). Freshman students' attitudes and behavior towards advanced grammar and composition teaching. Asia Pacific Journal of Multidisciplinary Research, 3(4): 85-92.", "[3]\tAceron, R.M., Del Mundo, L.C., Restar, A.S.N. and Villanueva, D.M. (2018. Travel and Tour Preferences of Millenials. Journal", "[4]\tAgus, A., Aziza, N., & Bongaya, S. T. I. E. M. (2020). The Effects of Ethical Factors in Financial Statement Examination: Ethical Framework of the Input Process Output (IPO) Model in Auditing System Basis. International Journal of Financial Research, 11(2).", "[5]\tAhmed, S., & Baruah, N. B. (2017, September 9). A STUDY OF PERCEPTION ON PSYCHOLOGICAL PRICING. https://eprawisdom.com/jpanel/upload/articles/934pm34.Dr.%20Shazeed%20Ahmed%20&%20Nipon%20Buzar%20Baruah.pdf.", "[6]\tAL-SALAMIN. Hussain and AL-HASSAN. Eman. (2016) The impact of pricing on consumer buying behavior in Saudi Arabia: Al-Hassa case study. European journal of business and management. Vol. 8, no 12. Pp. 62-73", "[7]\tAshe-Edmunds, S. (2019, April 10). What Is a Product Line Pricing Strategy? Retrieved August 28, 2020, from https://smallbusiness.chron.com/product-line-pricing-strategy-65315.html", "[8]\tAuf, Meddour, Saoula, Majid. (2018). (PDF) Consumer buying behaviour: The roles of price, motivation, perceived culture importance, and religious orientation. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 4.", "[9]\tB2B International. (2015, July 03). The Importance of a Pricing Strategy in Optimising Sales and Profit. Retrieved October 12, 2020, from https://www.b2binternational.com/2015/07/03/the-importance-of-a-pricing-strategy-in-optimising-sales-and-profit/", "[10]\tBaldwin, G. (2020). What is Bundle Pricing in Pricing Strategies. Retrieved from https://www.omniaretail.com/ blog/what-is-bundle-pricing", "[11]\tBhandalkar, S. (n.d.). Philippines Quick Service Restaurants Market Expected to Reach $7.9 billion by 2026-Allied Market Research. Retrieved October 14, 2020, from https://www.alliedmarketresearch.com/press-release/philippines-quick-service-restaurants-market.html", "[12]\tBlog, F. (2020, January 23). Descriptive Research Designs: Types, Examples & Methods. Retrieved August 28, 2020, from https://www.formpl.us/blog/descriptive-research", "[13]\tBoachie, P. (2016). 5 strategies of 'Psychological pricing'. Entrepreneur. Retrieve from https://entm.ag/29UcdRF", "[14]\tCampbell, P. (2020). How to Use Price Bundling to Optimize Pricing and Boost Sales. Retrieved from https://www. profitwell.com/recur/all/price-bundling", "[15]\tCrossman, A. (2019). When and how to use snowball sampling in sociological research. ThoughtCo. Retrieve from https://www.thoughtco.com/snowball-sampling-3026730"]}

Abstract: Quick Service Restaurants (QSRs) have become the best option for a customer wants to eat something good, affordable, and easily prepared. With such stiff competition, different QSRs market their company through their wide variety of product offerings as well as making use of creative pricing strategies. Pricing the products correctly can enhance how much a person sells and can also create the foundation for a business that will prosper. The impact of price and the consumer’s purchase decisions are very dependent on each other. This quantitative descriptive research proved that there are many factors that can influence the consumer’s decision. It also determined the perception of 100 respondents/students from De La Salle University- Dasmariñas regarding the effectiveness of the pricing strategies used in QSRs. Based on the results, affordability is the most important factor that a customer considers when buying a product. This is followed by value for money and then appeal. All these factors have influence, to a certain extent, the customer’s decision. The study also presented that there is no significant relationship between the respondents’ demographic profile and their perception of the effectiveness of the pricing strategies used in QSRs. Therefore, the null hypothesis was accepted. Furthermore, the results of the most preferred pricing strategy showed that product line is rank1, bundle is rank 2, psychological is rank 3, and premium pricing is rank 4. As part of the recommendations, the researchers suggested to test the effectivity of the 6 other pricing strategies which include Penetration, Skimming, Competition, Cost Plus, Cost-Based, and Optional Product Pricing. Another recommendation is to include more respondents from different communities and age groups that will enable the study to be more extensive and have a broader scope in terms of demographics. Lastly, the researchers formulated a set of marketing strategies on product and pricing (product line, bundle, psychological, and premium pricing) in accordance with the results of the study. Keywords: Quick Service Restaurants, QSRs, Pricing Strategy, Perception. Title: The Perception of Selected Students from De La Salle University-Dasmariñas on the Pricing Strategy in Quick Service Restaurants Author: Sarah Nicole C. Abatayo, Patricia P. Anda, Lauren Danielle S. Rico, Ms. Anna-Liza A. Tibayan International Journal of Thesis Projects and Dissertations (IJTPD) Vol. 10, Issue 3, July 2022 - September 2022 Page No: 41-59 Research Publish Journals Website: www.researchpublish.com Published date: 21-July-2022 DOI: https://doi.org/10.5281/zenodo.6881297 Paper Download Link (Source) https://www.researchpublish.com/papers/the-perception-of-selected-students-from-de-la-salle-university-dasmarias-on-the-pricing-strategy-in-quick-service-restaurants

International Journal of Thesis Projects and Dissertations (IJTPD), Research Publish Journals (Publisher), Website: www.researchpublish.com