The MAGIC project aims to promote the sustainable development of efficient and beneficial industrial crops on marginal lands. A database and a crop support system have been developed, including detailed agricultural information to be of great use to farmers. In addition, marginal lands in Europe have also been analysed and several optimal crops have been proposed with the aim of developing sustainable best practice options for industrial crops. The impact of MAGIC has been maximised by integrating the sustainability aspects (encompassing environment, society, and economy) of value chains. Work Package 8 - Dissemination and link establishment with EIP AGRI, seeks to propagate the project results, database, maps and DSS tool in order to enhance farmers’ knowledge, plus creating strong links with EIP AGRI. The aim of this paper is to present the content of the national workshops and demo days that were performed during the MAGIC project. The seminars and conferences show how all the countries channelised all the information obtained in the project to final users while the field visits were a unique opportunity to get first-hand information about crops, machinery or final products features. This action was proposed with the main objective of spreading the knowledge acquired from MAGIC. The countries that participated were France, Germany, Greece, Italy, Latvia, Poland, Portugal, Spain, and Ukraine.