Art Style | Art & Culture International Magazine Abstract In 1984, the literary critic and philosopher Frederic Jameson theorized the replacement of the individual subject of the modern era with the fragmented, decentered and multiple ego produced by the postmodern culture, absorbed in a continuous present that erases history and distinguished by a sort of emotional flatness. As postmodern theorists debated contemporary identity, several visual artists produced self-portraits that multiplied, fractured or disguised their image, reflecting on the condition of the ego in contemporary society. Subject to the cultural, aesthetic, social and anthropological transformations, the self-portrait has indeed changed form and symbology over the centuries, infusing the image of the artist with multiple meanings, focusing firstly on a question: how do I want you to see me? In the postmodern context, the answer to this question acquires many forms, as does the representation of the artist���s identity. In order to understand the peculiarity of the self-portraits of this period, the essay will focus on several works, including Spermini (1997) by Maurizio Cattelan, The Book of Food (1985-1993) by Vanessa Beecroft, Untitled #193 (1988) by Cindy Sherman and the Cremaster Cycle (1994���2002) by Matthew Barney. Concerning this, the focus will be on the artistic production of the 1990���s because, as far as I can see, it seems to display a relevant maturation of the features that Jameson assigns to the postmodern ego. In the guise of self-projection, duplication and disguise, these and other self-portraits appear as the symbol of a multiple, evanescent and chameleonic ego, aimed at impersonating multiple roles and characters, assuming different self-concepts or a changing identity. In order to analyse these artworks, I will use an interdisciplinary approach combining an art historical and anthropological perspective (Belting, Hall) with postmodern self theories (Jameson, Gergen).

Art Style, Art & Culture International Magazine is an open-access, biannual, and peer-reviewed online magazine that aims to bundle cultural diversity. All values of cultures are shown in their varieties of art. Beyond the importance of the medium, form, and context in which art takes its characteristics, art is considered the significance of socio-cultural, historical, and market influence.