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Examination of the Distribution Channel of Indomie Instant Noodles in Oyo State

Authors: A.O. Somuyiwa; Omorinde Olubukola Ayodele; Adewole Oluwasanmi;

Examination of the Distribution Channel of Indomie Instant Noodles in Oyo State

Abstract

The distribution of indomie instant noodles is very germane as it is a consumable product that serves as a major food for most children, adults and students. Thus, this study examined the existing distribution channel employed in the distribution of indomie instant noodles from its point of production to the nooks and crannies of Oyo state with a view to appraise it. Specifically it; identified the existing distribution channel of Indomie instant noodles and determine the rate at which Indomie instant noodles is distributed in Oyo state. Indomie instant noodles is produced in Sango-ota Ogun state. However, this study is interested in how it is being distributed from Ota in Ogun state to the nooks and crannies of Oyo state. Thus the study areas were strictly Oyo state and Dufil group in Sango ota, Simple random technique was used for the study. Findings showed that the most prominent channel adopted in the distributing indomie instant noodles is; producer- distributor – wholesaler – retailer – consumer (65%) and it takes two days to receive order that are placed (57.3%). Further analysis established that, the distribution channel adopted in distributing indomie instant noodles accounted for its appreciable level of accessibility and availability amongst other brands of noodles which has made it to become the most popular brand of noodles in Nigeria. From the findings of the study, it is recommended that the packaged food manufacturing companies such as Dufil group (the manufacturer of indomie instant noodles) though adopted third party logistics in the distribution of their product, they should have their own haulage vehicles for distributing their products in case the terms of agreement between the company and the contract carrier(third party logistics) fails, this is necessary to avert any problem such as delay in the delivery of products to the consumers or halt in the distribution activities that may arise if there is any breech of agreement between the company and the contract carriers.

{"references": ["Adeleye, (2005); Marketing principles and practice. Lagos; malt-house press limited", "Ajiboye, (1995); Transportation and distribution of Agricultural product: A case study of Colanut Production in Remo land, Ogun state; Geography and regional planning department Ogun state University, Ago Iwoye", "Goodwin, Nelson, Ackerman and Weisskopf, (2008); Consumption and consumer society, Tufts University Medford, MA 02155 http://ase.tufts.edu/gdaeGoodwin, Nelson, Ackerman and Weisskopf, (2008); Consumption and consumer society, Tufts University Medford, MA 02155 http://ase.tufts.edu/gdae", "Kotler and Armstrong, (1996); Principles of Marketing- Seventh Edition Prentice Hall International, New jersey", "Kotler, (1984); Marketing management: Analysis, Planning and Control. 5th Edition New Jersey Prentice Hall International", "Kotler, Armstrong, Wong and Saunders (2008); Principle of Marketing 5th European Edition Essex : pearson Education Limited.", "Sule, J. G., Ogbadu, E. E., & Achimugu, C. L. (2013). Channel Management for Household Products Companies in Nigeria. Kuwait Chapter of the Arabian Journal of Business and Management Review, 2(5), 190."]}

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Distribution, channel

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
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