Data were collected during four different days of the Dutch Design Week event in October 2017. Respondents were approached next to the ticket office, which was located near the central train station. In order to collect data on event visitors’ characteristics and their spatial behavior, a mixed approach of using GPS devices and questionnaires was applied. GPS data were converted into an origin-destination matrix with found nodes (AOIs) for conducting network analysis. Visitor characteristics were later matched with the found nodes for further analysis. This dataset consists of two files: (i) origin-destination matrix of visitors (ii) visitor characteristics. two files can be combined with visitor IDs.