Agriculture is an important productive sector in the Ecuadorian context. In Babahoyo, Los Rios Province, the farming enterprises sustain economic stability for many years, despite the lack of interest in generating technological innovation. This is why this article presents a model for decision-making that allows the Technology and Innovation Management in the farming enterprises of Babahoyo with mechanisms adapted to the companies in question by focusing their interest in a productive revolution of knowledge and talent through technology and innovation processes. The application of the model was carried out in a representative sample of the Ecuadorian agricultural sector, through the measurement of an innovation index and later contrast by one-way ANOVA which allowed validating the results of the investigation.