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ZENODO
Dataset . 2021
License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Dataset . 2021
License: CC BY
Data sources: ZENODO
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Dataset . 2021
License: CC BY
Data sources: Datacite
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Claim

Integrierte Antwortstrategien als Reaktion auf negative Electronic Word-of-Mouth. Eine Analyse von Nestlés Beschwerdemanagement auf deutschen und US-amerikanischen Social Network Sites

Research datakeyboard_double_arrow_right Dataset 08 Jul 2021 German Publisher:Zenodo
Authors: Dejori Julian;

doi: 10.5281/zenodo.5082017 , 10.5281/zenodo.5082016

Integrierte Antwortstrategien als Reaktion auf negative Electronic Word-of-Mouth. Eine Analyse von Nestlés Beschwerdemanagement auf deutschen und US-amerikanischen Social Network Sites

Abstract

Die hochgeladenen sieben Dokumente beinhalten das Codebuch der Arbeit, alle Beschwerden samt Codierungen sowie alle Korrelationen zwischen Beschwerden und Antwortstrategien. Des weiteren finden sich alle Beschwerden und Beschwerdeantworten der vier CSR-Themen Tierleid, Privatisierung von Wasser/Wasserklau, Regenwaldzerstörung und Kinderarbeit. Bei jeder Beschwerde sind zudem die passenden qualitativ ermittelten Kategorien grafisch dargestellt.

Related Organizations
Keywords

Nestlé, Beschwerdemanagement, Codebuch, Kategoriensystem, Codierungen, quantitative Inhaltsanalyse, qualitative Inhaltsanalyse

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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