У статті на основі аналізу різних джерел проаналізовано сучасний стан впровадження компетентнісного підходу в освітній процес підготовки майбутніх журналістів. Визначено, що важливим результатом професійної підготовки майбутніх фахівців журналістики є формування однієї з ключових компетентностей – інформаційно-цифрової. З’ясовано, що важливими елементами формування інформаційно-цифрової компетентності майбутніх журналістів є їх залучення до проектної діяльності засобами цифрових технологій, робота з іноземними та вітчизняними Інтернет-видання, розробка блогів. In the article, based on the analysis of various sources, is analyzed the present state of the implementation of the competence approach in the educational process of the preparation of future journalists. It was determined that the important result of professional training of future journalism specialists is the formation of one of the key competencies – information and digital. On the basis of work with various sources, the authors consider information and digital competence as a well-defined set of competencies in the field of information and digital technologies that direct the effective professional activity of specialists with the use of informatization and information technologies. The formation of the information and digital competence of the recipient of education is based on the creation of several individualized educational guidelines, which in turn help to deeper approach to communicative interaction with different groups and communities in the virtual educational environment, to build a dialogue with representatives of different cultures, continuing education for the introduction of life, as the end result to help students to fully realize their potential. Determined the main contradictions associated with the implementation of information and digital competence in the educational process of the modern higher education institution. Based on a detailed study of domestic experience in the formation of information and digital competence, it has been shown that due attention was not given to this issue at the level of higher education. The structure of such competence is detailed only at the level of the general education school in connection with the implementation of the foundation of the New Ukrainian School. Thus, it is expedient to introduce the European experience of forming a digital competence in the training of specialists, intensifying the domestic process of methodological support for the development of components of information and digital competence in the preparation of future journalism specialists at the level of Higher Education Measures, creating information and digital resources for students and teachers with relevant materials on problems formation of information and digital competence. It is revealed that the important elements of the formation of information and digital competence of future journalists is their involvement in the project activity by means of digital technologies, work with foreign and domestic Internet publications, development of blogs.