The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches the management of competitiveness the economic entities in order to increase the efficiency of using the resource potential, formation of competitive advantages and development strategies. Basic research focuses on assessing the system innovative entrepreneurship, analyzing competitiveness of products, assessing marketing potential and logistics processes, marketing personnel. The research results have been implemented in the different models management of infrastructure, innovation, information systems, social partnership, reengineering business processes, formation the concept management competitiveness of economic entities. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities and increase their competitiveness. The results can also be used by students and young scientists in modern concepts and mechanisms for management of competitiveness the economic entities in the context of efficient use the resource potential and introduction of modern innovations.