The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches the management of innovative development the economic entities in order to increase the efficiency of activity, to ensure competitiveness, to intensify innovation activity. Basic research focuses on assessing the innovation and investment potential of economic entities, analyzing the use of innovative technologies, diagnosing innovative activity. The research results have been implemented in the different models of formation the strategy of innovative development the economic entities, development of Internet communications, innovative restructuring management enterprises, introduction of innovative products and services in various spheres of the national economy. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities on an innovative basis. The results can also be used by students and young scientists in modern concepts and mechanisms for management of innovative development the economic entities in the context of efficient use the resource potential and improvement of innovation policy.