The current document reflects the first deliverable of Innovation Management, which identifies and specifies the approach of BigDataStack consortium for the Innovation. Moreover, it presents the priorities we set up based on Big Data Value Association (BDVA) priorities, the Innovation Strategy Plan and the IPR management approach. The first results of innovation monitoring throughout the different project activities are also presented. A section is devoted to each main building block of the architecture (i.e. data-driven infrastructure management, data-as-a-service, as well as dimensioning, modelling, and interaction services), presenting the innovation-monitored components, the related priorities, their expected innovation and the progress towards it. Another section describes the expected innovation of BigDataStack use cases and their approach. In the course of the project, the BigDataStack components and use cases will continue being monitored to ensure that the innovation potential of the project will be fully exploited. A follow-up deliverable (i.e. D1.3) summarizing BigDataStack activities relevant to Innovation Potential will be delivered at M34.