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{"references": ["1.\tBohachevska, K. (2012). Theoretical approaches to defining the concept of \"enterprise diversification\" as an economic category. Visnyk Kryvorizkoho natsionalnoho universytetu, 33, 261-263 [in Ukranian].", "2.\tKorin'ko, M.D. (2007). Diversification: theoretical and methodological foundations. Kyiv: NNTs IAE Ukraine [in Ukranian].", "3.\tPeredalo, Kh.S., Kuzmin, O.Ye., & Drymalovska, Kh.V. (2013). Factors influencing the diversification of the company. Visnyk Natsionalnoho universytetu \"Lvivska politekhnika\", 769, 143-148 [in Ukranian].", "4.\tTsohla, O.O. (2011). Formation of diversification processes in the activity of enterprises. Aktualni problemy ekonomiky, 7, 147-151 [in Ukranian].", "5.\tKotler, P., & Keller, K.L. (2012). Marketing management. Boston [etc.]: Pearson Education [in English].", "6.\tKot, L.L. (2013). Risks of innovation activities of enterprises. Teoretychni ta prykladni pytannia ekonomiky, 23, 1, 410-418 [in Ukranian].", "7.\tPlysiuk, T.H. (2014). Methods of estimation of innovative risks of enterprises. Ekonomika. Finansy. Pravo, 8/1, 39-43 [in Ukranian].", "8.\tKovtunenko, Yu. V., Sapozhnikov. R.M. (2017) Strategy of diversification of activity of enterprises in the system of strategic management. Kherson: Grin D.S. [in Ukrainian].", "9.\tKovtunenko, K, Kovtunenko, Yu. V. (2017) Strategy of diversification of activity of industrial enterprises: stages of formation and estimation of efficiency. International Scientific Conference From the Baltic to the Black Sea: the Formation of Modern Economic Area: Conference Proceeding, August 19th, 2017. Riga, Latvia: Baltija Publising. [in Ukrainian]."]}
The article deals with the conditions, directions and types of innovative activities diversification. It is shown that innovative activities diversification increases the competitiveness of an enterprise in the world market and aims at reducing an enterprise risks. However, small and medium-sized enterprises have the greatest risks. Directions and types of innovative activities risks reduction through diversification were highlighted. Innovative activities diversification can be characterized by its synergistic effect. It is determined that the use of diversification as a method of reducing innovative risk is only appropriate if the risk is not systematic, ie the risk associated with a specific activity or a product. In the future, it is recommended to deepen the study of the innovative sphere of diversification and develop unique types of diversification that would be of practical value not only to large enterprises, but also to medium and small business-structures.
diversification, innovative activities, risks, strategies, an enterprise
diversification, innovative activities, risks, strategies, an enterprise
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