Abstract. The main purpose of this research is to design a new business plan structure for entrepreneurs, actors and organizations of social and solidarity companies in the province Los Ríos, Ecuador. Thus, this paper aims to create a simple and rigorous guide designed upon the gathering of the necessary information from 24 entrepreneurs of the project “Young Impulse” led by the “Youth Technical Secretariat”. We propose to use the neutrosophic AHP-SWOT technique as part of the business plan. We incorporate Neutrosophy because it allows us to explicitly model the indeterminacy that exists in experts’ evaluation. On the other hand, the Analytic Hierarchy Process (AHP) and SWOT (Strengths, Weaknesses, Opportunities and Threats) techniques have proven to be effective in decision-making and planning. Social and solidarity economy constitutes a different way of managing economy, it is a sector of the economy that would be halfway between the private sector and business on the one hand, and the public sector and government on the other hand, and that includes cooperatives, associate labor companies, non-profit organizations, and charitable associations. Additionally, we present a study to determine the best strategy to start a business, according to the opinion of the aforementioned 24 entrepreneurs, based on neutrosophic AHP-SWOT.