The researcher conducted this study to develop the Market Mobile Application (M-Mobile App), a software that uses a mobile device such as mobile phone, smartphone, personal digital assistant (PDA), tablets, or other mobile equipment to directly connect from the primary sector (the seller) to the people (consumer). This will provide innovative methods for the primary sector to improve their livelihoods and develop their skills and knowledge by using mobile technology as a medium of increasing their economic activity and eventually transforming them into entrepreneurs and business owners. This research will also highlight the economic activity involved, the sales transaction from the Primary Sector to Consumer (Ps2C) through mobile application.

This paper was presented by the author as Keynote Speaker in the 2020 Sustainable Development Agriculture Vietnam International Conference held on July 17, 2020, at the University of Economics and Law, Ho Chi Minh City, Vietnam. It is published in the SDAVN Journal ISBN: 978-604-73-7761-9, July 2020, page 52-89. The theme of the conference is "Sustainable Agricultural Development in Vietnam: Experiences of Asian Countries"