Yukhymenko Y., Hudoshnyk O. Experience of subculture presentation on Twitter on the example of the k-pop community This article describes the ways of presenting leisure activity though communication on the example of Twitter social network. The community of the Korean pop music fans and their ways of communication with each other were chosen as the object of the study. With the help of the data collected from Twitter, it became possible to describe the phenomenon of stan twitter and the Korean pop music community that exist within this area. The research was based on the experimental method, which means that the author of the article created the personal fan account on Twitter to remotely explore internal communications links and thematic preferences of the community members. This procedure has contributed to the evaluation of the process that takes place in this community. In addition, a descriptive method was applied to characterize the communication features of this association. These actions promoted understanding of not only how the processes in this community effect their own members, but also those who are not a part of this phenomenon. The research showed that belonging to a particular community has numerous benefits; one of them is educational opportunities or establishing social contacts with people of similar interests. There are various forms of presentation of your leisure activity by producing your own content and receiving feedback from others. In particular, the point of activity within this examined community is attempt to unite the members for a specific purpose. It could be promotion of a favourite artist, as well as charitable activities. However, anonymity and lack of barriers to connect frequently lead to conflict communication. Furthermore, communities based on the common interests often show detrimental effects on their representatives. The scientific novelty of the research is that it is an attempt to study the processes that take place in non-political parts of the Twitter segment community. This article helps to understand why the examined community appears and how it is affected by their participants or in the world in general.