Robert Romanowski Social innovations in place marketing .................................................................. ................. 9 Dorota Aleksander Tursa The importance of universities in social innovations implementing ........................................... 31 Magdalena Florek Trends in marketing communication of local government units ................................................ 43 Marianna Krzakiewicz Impact of outdoor advertising on the perception of the city ....................................... .............. 56 Andrzej Szymkowiak, Anna Scheibe Social media in the presidential campaign 2015 in Poland ...................................................... 67 Andrzej Szymkowiak, Anna Scheibe Activity of counties in social media in Poland ......................................................................... 85 Anna Roth Crowdsourcing as a beneficial dialogue solution for the public sector ....................................... 100 Maia Maziashvili The importance of integrated marketing communication in place branding on an example the tourist city of Signagi in Georgia ......................................................... ........................... 112 Marta Cieśla, Jan K. Kazak The importance of participatory budget in the concept of good governance ............................... 127 Sławomir Palicki, Magdalena Nowak The consequences of gentrification of districts on the example of Polish cities ......................... 142 Magdalena Wieja Old Brewery (Stary Browar) - luxurious revitalization made in Poznań ...................................... 158