Media organizations are immersed in a significant process of technological, professional and business restructuring driven by multimedia convergence and the impact of social media. Regardless of their size and scope, they are becoming increasingly aware of the need to enhance their multiplatform delivery strategies and respond more closely to their audiences’ needs and interests. Professionals working for these organizations therefore must cope with, and learn to thrive in, convergent media environments that call for a high level of cooperative effort and multitasking. These requirements seem to be even higher with regard to online journalism, a sector exposed to continual technological change and oriented towards the development of content in a variety of formats. In the light of this scenario and the recent debates regarding the best way to keep journalism training up to date, this article offers a subject-based case study to examine the challenges involved in incorporating convergence and social media into journalism university curricula. By means of a mix of data methods, the study focuses on the planning, practices and ramifications of a specific course on online journalism newswriting and reporting. The conclusions provide a critical discussion of the objectives and tools used by educators in the classroom and discuss the appropriateness of courses devoted to online journalism for preparing future journalists to cope with daily newsroom challenges resulting from media convergence and social media content production.