WHY MUTUAL LEARNING? Research and innovation has a predominantly hierarchical structure – scientists assume what end-users need and want without really asking them. However, academic institutions or corporations should not make a one-sided decision for the whole of society. This involves seeking out new ways for various sectors of society to actively take part in the research process and acknowledging people’s social needs with regard to next-generation technology. Research teams must address societal challenges by reaching out beyond their own communities to discuss research and innovation, engaging everyone «around one table».