Our repository is just over a year old and yet campus adoption is still an uphill battle. Even as repositories become more common and more popular, administration and faculty may still not understand the benefits of utilizing repositories and Open Access publication. Others may understand the concept of an IR but might be frustrated by the thought of it being another task added to their ever-increasing to-do list. The need to educate campus constituents on why the repository is important and how it can support their pursuit of tenure and promotion goals remains a challenge for most IR administrators. Education and outreach are crucial at this stage. Do you start with the faculty or the administration? Do you try to talk to faculty one-on-one or do you go to department meetings? Can you hold open sessions in the library or other central locations on campus? How can you leverage metrics and impact factors? This poster will address these questions and will provide a framework that you can take back to your campus and use to build rapport with faculty.