This script is part of the process of defining the curriculum of a e-business master course that opened in 2018 in the Business School of the Polytechnic of Porto (ISCAP), Portugal. With the aim of designing a course that corresponded as much as possible to the needs of the labour market and incorporating the expectations and concerns of potential employers and future students, the authors carried out 1) an inquiry, doing interviews to potential employers, and 2) a survey, applying a questionnaire to ISCAP final year students of some after working hours degrees, and to graduate students who are already in the labour market.