The organization of higher education conducted by the navy and has received recognition from the government. This opportunity is well utilized by naval technology colleges to continue to develop in service and lead to very high competition. To deal with various the problems mentioned above, naval technology high schools must have a strategy that is appropriate to deal with it. The purpose of this study is to provide an analysis of the development of naval technology Colleges strategies in facing the demands of universities. The method used in this study uses the SWOT analysis method. The SWOT analysis is used to identify criteria for strengths, weaknesses, opportunities, and threats that exist in naval technology colleges. The results of the study indicate that Human Resources issues are crucial in increasing the competitiveness of universities. Quality of lecturers and the effectiveness of education staff is the main thing to increase the power competitiveness of universities, also in terms of increasing the competitiveness of college graduates