This paper proposes a cohesive and comprehensive framework for perceptual product experience (PPE). The framework aims at bringing together the variety of perceptual experiences that we may have when encountering products and objects. Apart from the core sensorial, cognitive and affective modes, the framework takes into account that any experience has dimensions of presentation and representation, which are distinctively different in nature. The framework is useful for understanding the totality of perceptual experiences arising from non-instrumental interaction with products, and to inform the design of products with respect to how the product is experienced.