The rural population constitutes a major segment in india. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made huge impact on the domestic production, employment, etc.. These problem can be tackled to a certain extent by developing entrepreneurship in rural India .this distinctive challenge and opportunities of developing end in rural location, and also provides the necessary suggestion that can be used in this context.