
The video dataset illustrates the longitudinal evolution of AI avatars from functional digital presenters to strategic, emotion-aware communicators. With increasing technological sophistication, avatars progressively assume a central role in marketing strategy, enhancing engagement, perceived authenticity, and long-term relationship building, while also raising ethical and governance considerations across their evolving dimensions and capabilities.
Brand Communication;, AI Avatars, Digital Marketing, artificial intelligence marketing, Emotion-Aware Communication;
Brand Communication;, AI Avatars, Digital Marketing, artificial intelligence marketing, Emotion-Aware Communication;
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
