This study investigates tactile comfort in textile samples through sensory analysis conducted in Brazil, aiming to understand how fabrics used in sports caps influence user perception. The research applied a trained panel using the Brazilian Textile Lexicon and a descriptive quantitative analysis under controlled conditions (BS ISO, 2003). Results show distinct sensory profiles: cotton and wool were strongly associated with warmth and softness, polyester with dryness and rigidity, cork with heaviness and stiffness, and blends with enhanced drape but reduced softness. These findings highlight how material composition directly shapes tactile comfort, offering evidence that sensory evaluation can serve as a reproducible and comparable method across different regions. Beyond technical assessment, the study reinforces the role of comfort, ergonomic, psychological, thermophysiological, and sensory, as a strategic factor in product development and consumer decision-making. By bridging sensory science and textile design, this research provides practical tools for designers and researchers seeking to align material selection with user-centered comfort in apparel.