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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Linguistic Landscape in Indonesian Restaurant Signages: Meanings in the Use of English, Color Selection and Neon Boxes

Authors: Setiarini, Riskia; Sampurna, Hadi; Khazanah, Dewianti;

Linguistic Landscape in Indonesian Restaurant Signages: Meanings in the Use of English, Color Selection and Neon Boxes

Abstract

English in Indonesia has been perceived as a modern language and one carrying prestige for Indonesian users, despite that English has never been its second language. Its use is more widely spread with the increase number of businesses, including the vast grow of eateries and restaurants in recent years. Therefore, this study was conducted to validate the use of English, in particular, and the use of its counterparts and to discover the colors used, and to find out whether the use of neon boxes has a connection with the accentuation of the meanings in association to English as the language of modernity and of prestige. To make the data distinctive, the restaurants and cafes chosen are those hosting international tourists. With the application of multimodality, this research discovers the meanings implied in the 7 (seven) selected restaurant and cafe signages in 3 (three) selected cities and a town in Jawa Timur province in Indonesia

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citations
The total number of citations received by all articles of the researcher of interest.
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green