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Role of Advertising in Biopharma: Patient Communication, Brand Awareness, and Regulatory Challenges

descriptionPublicationkeyboard_double_arrow_right Other literature type 30 Jan 2025Publisher:Escientific Publishers

Authors: Timothy Allen; Yasmin Allen; Nepton Sheikh-khoni; Nasrin Momeni; William Moradi; Ariella Allen;

doi: 10.5281/zenodo.14776142 , 10.5281/zenodo.14776141

Role of Advertising in Biopharma: Patient Communication, Brand Awareness, and Regulatory Challenges

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Abstract

Introduction Advertising in the biopharmaceutical industry plays a crucial role in shaping patient communication and brand awareness. This essay explores the multifaceted nature of biopharma advertising, the regulatory landscape governed by the Federal Trade Commission (FTC), and notable legal cases.

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