Experiments and Modeling in Cognitive Science, Mathy, Fabien & Chekaf, Mustapha - ISTE editions This book serves as an introduction to the design of experiments and modeling. It describes all the steps involved in leading an experiment, from the initial design through to the creation of automated stimuli and computerized presentations of the stimuli to statistical analyses and data modeling. This book establishes the value of programming in automating these various steps, for which the tasks can quickly become tedious. It therefore presents the many virtues of Matlab® and, thanks to simple codes, demonstrates in what ways algorithms are essential to data modeling and experimentation.