Artificial Intelligence (AI) becomes increasingly vital for business innovation and growth, many organizations embark on AI initiatives with high expectations. However, a significant number of AI projects fail to deliver the anticipated results, with recent Gartner reports indicating that up to 85% of AI projects fail to meet their objectives [8]. This paper explores the critical factors contributing to the failure of AI projects, focusing on the importance of aligning AI initiatives with the strategic objectives of the organization. By systematically prioritizing AI projects based on their potential value and strategic importance, businesses can optimize resource allocation and increase the likelihood of project success. The research highlights the role of Enterprise Architecture (EA) as a crucial framework for ensuring that AI projects are not only technically feasible but also strategically aligned with long-term business goals. Through a review of empirical studies, this paper underscores the necessity of cross-functional collaboration, robust data strategies, and continuous monitoring to adapt AI projects to evolving business needs. By addressing the common pitfalls that lead to AI project failures, this study provides a roadmap for organizations to harness the full potential of AI, ensuring that these initiatives drive tangible business value, enhance efficiency, and support sustained competitive advantage. The findings offer practical insights for business leaders and IT professionals on successfully navigating the complexities of AI implementation in today's dynamic business environment.